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How can you manage your contacts in an email marketing tool?

How can you manage your recipients in an email marketing tool?

Managing your email marketing contact lists well is an important part of sending successful campaigns and getting good results. Filter your database and organize your contact lists before sending out a campaign.


To do this, you need to use a professional email marketing tool and follow these 4 key steps to optimize a contact list:

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1

Import your contacts

Import your database directly into your email marketing tool. Use tables with different columns for email addresses, but also for any other information you have about your contacts.

2

Segment the database

Create lists depending on the different categories of recipients you have (clients, prospects, interests, age, etc.) Segmenting your contacts is an important step, as it allows you to accurately target your campaigns.

3

Filter & customize

Proper targeting needs precise data that matches the content of the email marketing campaign you want to send. Filter your contact lists before you hit send and customize your message for that specific target group.

4

Create blacklists

Don't forget to review your blacklists. This allows you to control who won't receive your message. If certain contacts have opted-out from your newsletter or are not part of the target group, put them on a blacklist to ensure they're not included in your campaign.

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Discover how Mailify helps you manage your contacts and optimize your lists

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Unlimited contact import

Add as many contacts as you want. You can import Excel files (csv, txt, xls), add contacts via copy/paste, import an Outlook address book or an SQL database.

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API / contact lists

Automate the adding of new contacts. Experienced users can add, modify, or delete entries from their contact lists or blacklists with simple HTML requests, using the GET method.

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Multiple criteria filtering

Mailify is a powerful email marketing tool with unlimited filtering possibilities. Explore your contact list data (name, address, birthday, etc.) to filter your database and create well-defined target groups.

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Custom filtering criteria

Each column in your contact list corresponds to an adjustable field. Everything is completely customizable and you can filter based on specific email marketing needs.

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Automatic deletion of duplicates

Mailify takes care of deleting duplicate contact email addresses in your lists. Save time and money, and focus on creating your email marketing campaign.

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Correction of wrong addresses

Mistakes of typos can happen when your contact enters their email address. Mailify detects and automatically corrects those common typos in domain names. For example: @gmali.com becomes @gmail.com.

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Gender detection

Forgot to ask your contacts to indicate their gender/title when they signed up to your newsletter? Don’t worry, Mailify can automatically guess it based on their first names and adds this info to your contact list. 

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Curb opt-outs and bounces

Before sending your newsletter, your contacts will be verified one last time and addresses in the blacklist or invalid addresses will be automatically removed.

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Blacklist management

When you create your campaign, simply select the blacklist to which you want to add the contacts that unsubscribe to your newsletters. Mailify will then automatically remove them from any future campaigns.

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Opt-in forms

Create your own opt-in forms and collect new email addresses to grow your contact lists. Easily integrate your forms on your website and you'll automatically find all new contact data directly in Mailify.

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Invitation forms

Are you organizing an event and would like to invite your contacts? Create your own invitation forms and see who will attend directly in Mailify. All RSVPs are saved in the contact list.

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Survey forms

Are you wondering what's on your contacts' mind? Go ahead and ask them directly. Create your own survey forms and gather all the answers in Mailify.

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