Managing your email marketing contact lists well is an important part of sending successful campaigns and getting good results. Filter your database and organize your contact lists before sending out a campaign.
To do this, you need to use a professional email marketing tool and follow these 4 key steps to optimize a contact list:
Import your database directly into your email marketing tool. Use tables with different columns for email addresses, but also for any other information you have about your contacts.
Create lists depending on the different categories of recipients you have (clients, prospects, interests, age, etc.) Segmenting your contacts is an important step, as it allows you to accurately target your campaigns.
Proper targeting needs precise data that matches the content of the email marketing campaign you want to send. Filter your contact lists before you hit send and customize your message for that specific target group.
Don't forget to review your blacklists. This allows you to control who won't receive your message. If certain contacts have opted-out from your newsletter or are not part of the target group, put them on a blacklist to ensure they're not included in your campaign.
Add as many contacts as you want. You can import Excel files (csv, txt, xls), add contacts via copy/paste, import an Outlook address book or an SQL database.
Automate the adding of new contacts. Experienced users can add, modify, or delete entries from their contact lists or blacklists with simple HTML requests, using the GET method.
Mailify is a powerful email marketing tool with unlimited filtering possibilities. Explore your contact list data (name, address, birthday, etc.) to filter your database and create well-defined target groups.
Each column in your contact list corresponds to an adjustable field. Everything is completely customizable and you can filter based on specific email marketing needs.
Mailify takes care of deleting duplicate contact email addresses in your lists. Save time and money, and focus on creating your email marketing campaign.
Mistakes of typos can happen when your contact enters their email address. Mailify detects and automatically corrects those common typos in domain names. For example: @gmali.com becomes @gmail.com.
Forgot to ask your contacts to indicate their gender/title when they signed up to your newsletter? Don’t worry, Mailify can automatically guess it based on their first names and adds this info to your contact list.
Before sending your newsletter, your contacts will be verified one last time and addresses in the blacklist or invalid addresses will be automatically removed.
When you create your campaign, simply select the blacklist to which you want to add the contacts that unsubscribe to your newsletters. Mailify will then automatically remove them from any future campaigns.
Create your own opt-in forms and collect new email addresses to grow your contact lists. Easily integrate your forms on your website and you'll automatically find all new contact data directly in Mailify.
Are you organizing an event and would like to invite your contacts? Create your own invitation forms and see who will attend directly in Mailify. All RSVPs are saved in the contact list.
Are you wondering what's on your contacts' mind? Go ahead and ask them directly. Create your own survey forms and gather all the answers in Mailify.
