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Email Marketing Delivered: Mailify's Blog

Tips to improve your email newsletter results, stay up-to-date with our email marketing software features, and stay on the cutting edge of email marketing and newsletter tech news.

How to apply Apple marketing to your email campaign

How to apply Apple marketing to your email campaign

If there’s one marketing guru whose example you should follow it’s Apple Inc. The tech giant has built its marketing strategy on simplicity, strong brand identity, and excellent customer experience. Here’s how you can apply Apple lessons to your email marketing campaign: Keep it simple Sleek and simple design and understated ads are some of […]

Animated email marketing campaigns to optimize your performance!

Animated email marketing campaigns to optimize your performance!

An image captures the attention of readers more than a text does. In fact, more than 75 percent of the information transmitted to the brain is visual and an image is processed 60,000 thousand times faster than words. When the image is moving, the effect is multiplied. For some years, GIFs have been experiencing a […]

Spring cleaning for your email marketing database and why to do it now!

Spring cleaning for your email marketing database and why to do it now!

Spring is round the corner… And that means it’s the time for some spring cleaning. Besides tackling your home and office, take the opportunity to clean up your email marketing contact lists and databases as well.   The quality of a database is a decisive factor in the success of a email marketing campaign. But […]

How To Use Power Words To Boost Your Conversions

How To Use Power Words To Boost Your Conversions

The perfect marketing email is a complex thing. From your subject line down to your design, there are myriad factors that can make or break your email marketing.   But one of the most important factors is your power words. The words you choose have a powerful effect on influencing your customers and making them […]

Cold Calling Strategies Your Company Can Utilize to Make More Sales

Cold Calling Strategies Your Company Can Utilize to Make More Sales

Though making an effort towards something is highly commendable, rewards only come to people who obtain results. Cold calling prospective buyers can be a trying experience, (it is actually the most challenging part of making a sale), yet it is not enough to just try.   If you are going to make the effort, then […]

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