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Email Marketing Delivered: Mailify's Blog

Tips to improve your email newsletter results, stay up-to-date with our email marketing software features, and stay on the cutting edge of email marketing and newsletter tech news.

How to use data to boost personalization in marketing

How to use data to boost personalization in marketing

It’s difficult to overlook the advantages of personalization. For organizations with a lot of income from digital marketing, personalization can have an immensely positive outcome on important marketing KPIs. But what are the real benefits of personalization, and how to use data on this process?    Why personalization of web and email content?    Improving […]

22 Plugins to connect Mailify to all of your tools

22 Plugins to connect Mailify to all of your tools

Did you know that you can connect Mailify to many external tools in order to improve your productivity? Mailify is a versatile software. It works with an API and Webhooks that enable communication and information exchange with other marketing solutions. Therefore, using Mailify, you may be able to synchronize your contact lists, blacklists, statistics and […]

GDPR: A balance & news in email marketing in 2019

GDPR: A balance & news in email marketing in 2019

Like in most companies, you probably use email marketing as part of your communication strategy. Therefore, GDPR is familiar to you. And for a good reason, considering that this subject has been under the spotlight since last year. The need to be in compliance with this European regulation has required a lot of resources in […]

Animated email marketing campaigns to optimize your performance!

Animated email marketing campaigns to optimize your performance!

An image captures the attention of readers more than a text does. In fact, more than 75 percent of the information transmitted to the brain is visual and an image is processed 60,000 thousand times faster than words. When the image is moving, the effect is multiplied. For some years, GIFs have been experiencing a […]

Spring cleaning for your email marketing database and why to do it now!

Spring cleaning for your email marketing database and why to do it now!

Spring is round the corner… And that means it’s the time for some spring cleaning. Besides tackling your home and office, take the opportunity to clean up your email marketing contact lists and databases as well.   The quality of a database is a decisive factor in the success of a email marketing campaign. But […]

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