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Email Marketing Delivered: Mailify's Blog

The email marketing blog by Mailify: find all the information about email marketing on

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Marketing automation during a crisis: monitor your campaigns carefully

Marketing automation during a crisis: monitor your campaigns carefully

Facing the priorities brought by a period of uncertainty, such as the one experienced with the Covid-19, campaigns that had been scheduled previously can be quickly forgotten. Inappropriate messages may then be accidentally sent out. Thanks to marketing automation technology, it is possible to send campaigns and define a subsequent sequence of actions that are […]

Abandoned carts : how to win your customers back?

Abandoned carts : how to win your customers back?

Travel agencies, online shops, jewellers, cosmetics, household items, decoration, fashion, etc. Abandoned shopping carts on e-commerce websites affect every business sector. About 50-75% of users leave the online purchasing process before completing their order. If trying to persuade all these leads to complete their order remains impossible, setting up an effective and intelligent strategy to […]

Black Friday: generate more sales and retain customers with automation

Black Friday: generate more sales and retain customers with automation

The Black Friday kick-off is round the corner. This period often means a tenfold increase in workload for online sellers and marketers. By automating the sending of email and SMS campaigns, you’ll save valuable time that can be useful for managing other logistics or operations emergencies. Your communication will prove to be even more effective […]

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