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Email Marketing Delivered: Mailify's Blog

The email marketing blog by Mailify: find all the information about email marketing on

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Digital Marketing

How to use data to boost personalization in marketing

How to use data to boost personalization in marketing

It’s difficult to overlook the advantages of personalization. For organizations with a lot of income from digital marketing, personalization can have an immensely positive outcome on important marketing KPIs. But what are the real benefits of personalization, and how to use data on this process?    Why personalization of web and email content?    Improving […]

4 marketing tactics that drain your budget: tips for startups and small businesses

4 marketing tactics that drain your budget: tips for startups and small businesses

Marketing can be useful for a business, or it can drain your budget. Most companies at least once wasted money, thinking it was justified. So it may seem at the time of distribution of funds. As a result, you see that there is no result, and the budget too. In this article, we have compiled […]

Affiliation with Mailify: an easy way to generate revenues

Affiliation with Mailify: an easy way to generate revenues

In an advertising market where ad blockers are growing, a study shows that 85% of Internet users who install an adblocker do so because advertising disrupts their Internet browsing. Over the last few years, online advertising has therefore evolved to fit better with the content thanks to the native advertising.  With 7% growth per year, […]

Life after lockdown: how to prepare your business communication?

Life after lockdown: how to prepare your business communication?

The Communication is particularly important in the current economic and health context. The first stages of the end of the lockdown have begun and most companies are still holding back. The next few weeks often seem still too uncertain. In this crisis situation, authenticity and transparency have become the key elements for an effective and […]

6 Steps to Effective Instagram Marketing

6 Steps to Effective Instagram Marketing

Today, Instagram is rightfully considered a breakout among other social networks. It received special development in 2015, and in a few years, it has become a powerful platform for communication and also for profit. The main audience is people from 18 to 29 years. And the statistics figures are stunning: Instagram has 1 billion people […]

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