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Many trends that have already emerged in 2020 and 2021 are likely to become stronger or more permanent in 2022. The importance of a reasonable and well thought-out management of personal data to serve the customer experience, hybrid marketing, the rise of artificial intelligence, the rise of conversational agents, the diversification of content and marketing […]
Putting together a successful multi-channel lead generation strategy for your B2B customers requires two critical steps: precision and consistency. Mastering the art of precisely defining your customers and then consistently maintaining your messaging strategy across all of your marketing channels is simple as a concept, but a little less so as an operation. Fortunately, we’re […]
To this day, email marketing remains one of the most effective digital marketing tactics available to practically every business, large or small. What determines its success, though, is not just the quality of the subject line or the personalization of the email body. It’s the way you collect your email addresses in the first place. […]
If there is one thing that worries every marketer, it is to see that his email campaigns are never or rarely opened by his subscribers, and this, despite the efforts made on the subject line and the preheader of the email, the writing of the content and the visual used. The inactivity of your contacts […]
As technology becomes more advanced, more and more businesses are leaning towards automation. Whether this transition refers to the start of using AI or robotics in various industries, there is no denying that automation is the future of different brands across the world. Nowadays, several people are beginning to start their own companies, making the […]
