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Email Marketing Delivered: Mailify's Blog

Tips to improve your email newsletter results, stay up-to-date with our email marketing software features, and stay on the cutting edge of email marketing and newsletter tech news.

Email Design Tips

Email design: how to make the best of your emails so that they look good and have an optimized performance.

{Infographic} 10 Ingredients For Successful Email Marketing

{Infographic} 10 Ingredients For Successful Email Marketing

Just like the recipe to your favorite meal, here is a ten part recipe to ensuring a successful email marketing campaign. Bon Appétit! 10 Ingredients For Successful Email Marketing The Preheader: The first text your readers will see. Keep this text short and enticing so your viewers want to keep reading. The Logo: Readers should immediately recognize who […]

Static Vs Responsive Email: The Undeniable Difference

Static Vs Responsive Email: The Undeniable Difference

Here at Mailify we talk a lot about the benefits of responsive design, and responsive emailing in particular. However, we recognize that sometimes the technical details and statistics don’t quite have the impact that real-life images and examples do. Last week, our subscribers and beta-testers received an email from us simply updating them on our progress and […]

What Is Responsive Email & Why Does It Matter?

What Is Responsive Email & Why Does It Matter?

Have you ever tried to open an email on your phone, only to realize it’s too difficult to see? You spend the next few minutes pinching and zooming with your fingers trying to enlarge the text, just so you can read it! Chances are you end up reading very little – if any – of […]

Why should my emails be responsive?   Hint: $$$

Why should my emails be responsive? Hint: $$$

We’re all device-hopping or multi-screening: going from desktop to smart phone and even to laptop.  Because of this newsletters need to adapt to what they are being viewed on: ie they need to be responsive! Responsive design is already quite common for websites.  Like water, that adapts to the recipient it’s been poured into, the fluid design […]

How to avoid and work with the red crosses in email

How to avoid and work with the red crosses in email

It’s a shame to put time and effort into a newsletter and then have it fall at the final hurdle: its display within the inbox.   Over half of readers have images disabled in their inbox.  How many of us go the extra mile to click on the link to see the message?  And how […]

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