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Email Marketing Delivered: Mailify's Blog

The email marketing blog by Mailify: find all the information about email marketing on

email-marketing-software.biz

Email Design Tips

Email design: how to make the best of your emails so that they look good and have an optimized performance.

Affiliation with Mailify: an easy way to generate revenues

Affiliation with Mailify: an easy way to generate revenues

In an advertising market where ad blockers are growing, a study shows that 85% of Internet users who install an adblocker do so because advertising disrupts their Internet browsing. Over the last few years, online advertising has therefore evolved to fit better with the content thanks to the native advertising.  With 7% growth per year, […]

Preheader : encourage your contacts to open your emails

Preheader : encourage your contacts to open your emails

The preheader is often used incorrectly only to display the link to the web version of an email marketing campaign. If the web copy has to be included in your message, there is no need to display it in the inbox preview. This mention must be integrated further in the body of the message so […]

Digital Marketing Strategy Essentials That Startups Shouldn’t Ignore

Digital Marketing Strategy Essentials That Startups Shouldn’t Ignore

Marketing a startup isn’t easy. You have to start from the very beginning, while your competitors likely have a head start. There are also so many different ways to market your startup, that it’s often hard to know which ones will work best for your business. The result is that some digital marketing strategies end […]

How to use data to boost personalization in marketing

How to use data to boost personalization in marketing

It’s difficult to overlook the advantages of personalization. For organizations with a lot of income from digital marketing, personalization can have an immensely positive outcome on important marketing KPIs. But what are the real benefits of personalization, and how to use data on this process?    Why personalization of web and email content?    Improving […]

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