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Email Marketing

Everything you need to know about email marketing! We like to call ourselves experts in this field, and in this category we aim to offer you a wide variety of facts about it.

What is email marketing? Email marketing is said to be one of the strongest marketing channels. It consists of mass-mailing a campaign, which can include discounts, an invitation or simply information, to your list of contacts, so you can communicate with them and engage them. It’s a direct marketing strategy and it’s highly efficient!

The latest news; the email marketing world also follows the trends, and we’ll keep you updated on the latest ones! Everything related to newsletter campaigns and it’s changes, you will know!
It’s features; mailing apps and every tool they can include, and which is the best way to use each of them. Drag-and-drop design editors, tracking tools so you can track your success with data and statistics, email newsletter templates…
It’s advantages: email marketing is becoming more and more popular and it’s for a good reason! It’s amazing ROI (return of investment), mailing app’s and its deliverability, it’s effectiveness… sending newsletter campaigns is the best way to communicate with your subscribers and to create brand awareness, so don’t sleep on it!
Tips and tricks; how to create fantastic campaigns? When to send them? How to test which email marketing strategy works better than another? We’ll give you all the advice you need so you become an expert!

How to Build Your First Email List?

How to Build Your First Email List?

According to HubSpot, it costs 5 times more to get a new customer than to retain the existing client. That is why targeting on keeping the customer at the platform is one of the key missions of digital marketing, so businesses spend great investments on this purpose.  But what if we say there is an […]

7 Benefits of Email Marketing That Can Help Your SEO Efforts

7 Benefits of Email Marketing That Can Help Your SEO Efforts

It isn’t easy to imagine a more straightforward marketing tool than an email campaign. As an SEO, you probably think that it cannot be useful during your performance boosting. But be sure that emails could be at the same level of effectiveness as site links, SERPs, and keyword research. Usually, email marketing is applied for […]

Black Friday: how to boost sales with SMS marketing

Black Friday: how to boost sales with SMS marketing

Black Friday, the beginning of a hectic holiday shopping season, is a must-do for retailers and marketers. When used an appropriate way, SMS marketing is a powerful channel to nurture commitment and loyalty from your contacts and is particularly well suited to successful communication at this moment of the year. Here are some hands-on tips […]

Black Friday: generate more sales and retain customers with automation

Black Friday: generate more sales and retain customers with automation

Black Friday will kick off on November 27th. Despite the health crisis, Black Friday remains a major event. This period often means a tenfold increase in workload for online sellers and marketers. By automating the sending of email and SMS campaigns, you’ll save valuable time that can be useful for managing other logistics or operations […]