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Email Marketing Delivered: Mailify's Blog

Tips to improve your email newsletter results, stay up-to-date with our email marketing software features, and stay on the cutting edge of email marketing and newsletter tech news.

Email Marketing

Everything you need to know about email marketing! We like to call ourselves experts in this field, and in this category we aim to offer you a wide variety of facts about it.

What is email marketing? Email marketing is said to be one of the strongest marketing channels. It consists of mass-mailing a campaign, which can include discounts, an invitation or simply information, to your list of contacts, so you can communicate with them and engage them. It’s a direct marketing strategy and it’s highly efficient!

The latest news; the email marketing world also follows the trends, and we’ll keep you updated on the latest ones! Everything related to newsletter campaigns and it’s changes, you will know!
It’s features; mailing apps and every tool they can include, and which is the best way to use each of them. Drag-and-drop design editors, tracking tools so you can track your success with data and statistics, email newsletter templates…
It’s advantages: email marketing is becoming more and more popular and it’s for a good reason! It’s amazing ROI (return of investment), mailing app’s and its deliverability, it’s effectiveness… sending newsletter campaigns is the best way to communicate with your subscribers and to create brand awareness, so don’t sleep on it!
Tips and tricks; how to create fantastic campaigns? When to send them? How to test which email marketing strategy works better than another? We’ll give you all the advice you need so you become an expert!

Sales : Ready, set, go and communicate !

Sales : Ready, set, go and communicate !

In most european countries, summer sales are around the corner. While finding the best deals can turn into a real art for some customers, communicating well is key for marketers during this period of the year. You have to be able to differentiate yourself from your competitors, make an impact on people’s minds in an […]

New email templates for father’s day

New email templates for father’s day

Now that Mother’s Day is over, it’s time to think about your marketing email communications for another highlight of the year: Father’s Day. Although less publicized and a little less celebrated than Mother’s Day, Father’s Day is still a must-attend event. Are you ready to put Dads in the spotlight on June 16? What could […]

From emailing to a landing page: the secrets of a successful conversion

From emailing to a landing page: the secrets of a successful conversion

An essential tool for improving your website conversion rate, sooner or later you’ll need to create a landing page to complement your traditional email marketing campaigns. Also known as a “lead capture page”, “static page” or “destination page”, what exactly is it? What are they for? How do you build them, optimize them and use […]

Animated email marketing campaigns to optimize your performance!

Animated email marketing campaigns to optimize your performance!

An image captures the attention of readers more than a text does. In fact, more than 75 percent of the information transmitted to the brain is visual and an image is processed 60,000 thousand times faster than words. When the image is moving, the effect is multiplied. For some years, GIFs have been experiencing a […]

Spring cleaning for your email marketing database and why to do it now!

Spring cleaning for your email marketing database and why to do it now!

Spring is round the corner… And that means it’s the time for some spring cleaning. Besides tackling your home and office, take the opportunity to clean up your email marketing contact lists and databases as well.   The quality of a database is a decisive factor in the success of a email marketing campaign. But […]

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