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Email Marketing Delivered: Mailify's Blog

Tips to improve your email newsletter results, stay up-to-date with our email marketing software features, and stay on the cutting edge of email marketing and newsletter tech news.

Email Marketing

Everything you need to know about email marketing! We like to call ourselves experts in this field, and in this category we aim to offer you a wide variety of facts about it.

What is email marketing? Email marketing is said to be one of the strongest marketing channels. It consists of mass-mailing a campaign, which can include discounts, an invitation or simply information, to your list of contacts, so you can communicate with them and engage them. It’s a direct marketing strategy and it’s highly efficient!

The latest news; the email marketing world also follows the trends, and we’ll keep you updated on the latest ones! Everything related to newsletter campaigns and it’s changes, you will know!
It’s features; mailing apps and every tool they can include, and which is the best way to use each of them. Drag-and-drop design editors, tracking tools so you can track your success with data and statistics, email newsletter templates…
It’s advantages: email marketing is becoming more and more popular and it’s for a good reason! It’s amazing ROI (return of investment), mailing app’s and its deliverability, it’s effectiveness… sending newsletter campaigns is the best way to communicate with your subscribers and to create brand awareness, so don’t sleep on it!
Tips and tricks; how to create fantastic campaigns? When to send them? How to test which email marketing strategy works better than another? We’ll give you all the advice you need so you become an expert!

Animated email marketing campaigns to optimize your performance!

Animated email marketing campaigns to optimize your performance!

An image captures the attention of readers more than a text does. In fact, more than 75 percent of the information transmitted to the brain is visual and an image is processed 60,000 thousand times faster than words. When the image is moving, the effect is multiplied. For some years, GIFs have been experiencing a […]

Spring cleaning for your email marketing database and why to do it now!

Spring cleaning for your email marketing database and why to do it now!

Spring is round the corner… And that means it’s the time for some spring cleaning. Besides tackling your home and office, take the opportunity to clean up your email marketing contact lists and databases as well.   The quality of a database is a decisive factor in the success of a email marketing campaign. But […]

Mailify innovates: New, intelligent features and optimized UX

Mailify innovates: New, intelligent features and optimized UX

At Mailify, we are starting off the year with the launch of new innovations. Our latest product update, Sunrise 6.2, expands the functionality of our marketing software with two advanced features, and introduces several UX optimizations. Here’s a closer look at what’s new. And remember, you can always contact with us to find out more […]

Here’s how your competitors save time and improve email marketing ROI

Here’s how your competitors save time and improve email marketing ROI

A crucial element in achieving a successful email campaign is the relevance of your emails to whoever receives them. You’ll need to support customers or prospects with content that ties in with where they are in the customer journey at that moment. How do your competitors manage email marketing, in less time yet with higher […]

Christmas and New Year email templates: Prepare your holiday campaigns!

Christmas and New Year email templates: Prepare your holiday campaigns!

As Christmas approaches, everything transforms: the cities are dressed in lights, the storefronts display their finest holiday decorations and our favorite online stores take on seasonal colors. To join in with the festive spirit, the look and feel of your email marketing campaigns should transform as well. Once again this year, Mailify designers have gone […]

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