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Email Marketing Delivered: Mailify's Blog

Tips to improve your email newsletter results, stay up-to-date with our email marketing software features, and stay on the cutting edge of email marketing and newsletter tech news.

Email Marketing

Everything you need to know about email marketing! We like to call ourselves experts in this field, and in this category we aim to offer you a wide variety of facts about it.

What is email marketing? Email marketing is said to be one of the strongest marketing channels. It consists of mass-mailing a campaign, which can include discounts, an invitation or simply information, to your list of contacts, so you can communicate with them and engage them. It’s a direct marketing strategy and it’s highly efficient!

The latest news; the email marketing world also follows the trends, and we’ll keep you updated on the latest ones! Everything related to newsletter campaigns and it’s changes, you will know!
It’s features; mailing apps and every tool they can include, and which is the best way to use each of them. Drag-and-drop design editors, tracking tools so you can track your success with data and statistics, email newsletter templates…
It’s advantages: email marketing is becoming more and more popular and it’s for a good reason! It’s amazing ROI (return of investment), mailing app’s and its deliverability, it’s effectiveness… sending newsletter campaigns is the best way to communicate with your subscribers and to create brand awareness, so don’t sleep on it!
Tips and tricks; how to create fantastic campaigns? When to send them? How to test which email marketing strategy works better than another? We’ll give you all the advice you need so you become an expert!

Static Vs Responsive Email: The Undeniable Difference

Static Vs Responsive Email: The Undeniable Difference

Here at Mailify we talk a lot about the benefits of responsive design, and responsive emailing in particular. However, we recognize that sometimes the technical details and statistics don’t quite have the impact that real-life images and examples do. Last week, our subscribers and beta-testers received an email from us simply updating them on our progress and […]

What Is Responsive Email & Why Does It Matter?

What Is Responsive Email & Why Does It Matter?

Have you ever tried to open an email on your phone, only to realize it’s too difficult to see? You spend the next few minutes pinching and zooming with your fingers trying to enlarge the text, just so you can read it! Chances are you end up reading very little – if any – of […]

What To Expect From Mailify’s Email Marketing App

What To Expect From Mailify’s Email Marketing App

With Mailify set to roll out its beta platform in early November, many of our future customers have questions about what they can expect from this new email marketing software.   What is Mailify? Mailify was created with one goal in mind: bring highly effective, technologically advanced email marketing to businesses of all shapes and sizes – […]

< = >. Or how less can be MORE for email marketing

< = >. Or how less can be MORE for email marketing

Did you ever know someone who was over-keen? Who didn’t respect your space? Maybe they (sometimes) had something valid to say, but in the end you just had too much and tried to avoid them somehow.  As marketers, we have to be careful not to fall into this category with our email campaigns. It’s a […]

How to know if it’s working: test it!

How to know if it’s working: test it!

Every time you do a marketing campaign, it’s a great opportunity to see what works…and what might work better!   «The classic way to know if it’s working is to test.  Never trust your hunches.» Paul de Fombelle, General Manager of Mailify Latin America & Spain. An A/B split test is when you take two randomly […]

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