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Email Marketing Delivered: Mailify's Blog

Tips to improve your email newsletter results, stay up-to-date with our email marketing software features, and stay on the cutting edge of email marketing and newsletter tech news.

Email Marketing

Everything you need to know about email marketing! We like to call ourselves experts in this field, and in this category we aim to offer you a wide variety of facts about it.

What is email marketing? Email marketing is said to be one of the strongest marketing channels. It consists of mass-mailing a campaign, which can include discounts, an invitation or simply information, to your list of contacts, so you can communicate with them and engage them. It’s a direct marketing strategy and it’s highly efficient!

The latest news; the email marketing world also follows the trends, and we’ll keep you updated on the latest ones! Everything related to newsletter campaigns and it’s changes, you will know!
It’s features; mailing apps and every tool they can include, and which is the best way to use each of them. Drag-and-drop design editors, tracking tools so you can track your success with data and statistics, email newsletter templates…
It’s advantages: email marketing is becoming more and more popular and it’s for a good reason! It’s amazing ROI (return of investment), mailing app’s and its deliverability, it’s effectiveness… sending newsletter campaigns is the best way to communicate with your subscribers and to create brand awareness, so don’t sleep on it!
Tips and tricks; how to create fantastic campaigns? When to send them? How to test which email marketing strategy works better than another? We’ll give you all the advice you need so you become an expert!

How to know if it’s working: test it!

How to know if it’s working: test it!

Every time you do a marketing campaign, it’s a great opportunity to see what works…and what might work better!   «The classic way to know if it’s working is to test.  Never trust your hunches.» Paul de Fombelle, General Manager of Mailify Latin America & Spain. An A/B split test is when you take two randomly […]

How to create irresistible emails. Add 1 key ingredient: customer reviews (and chocolate)!

How to create irresistible emails. Add 1 key ingredient: customer reviews (and chocolate)!

Why is the above mail so irresistible? Because of the mouth-watering chocolate cake, with bittersweet chocolate frosting…?  (You can see the full version, by King Arthur Flour here) No!  It’s because it contains clickable customer reviews.  Reviews and rankings by existing customers are valued highly by your other subscribers.  It stands to reason, customers don’t have to take […]

How to manage newsletter opt-outs…and make a lemonade out of lemons

How to manage newsletter opt-outs…and make a lemonade out of lemons

First of all how about catching your readers before they become unsubscribes? Topman takes a pro-active approach and monitors whether emails are opened or not.  If you don’t seem to be engaged in their newsletters, Topman sends a humorous message: And Victoria’s Secret is also  upfront about whether you wish to receive their communications or not, by […]

Why do newsletters?  11 compelling reasons to do email marketing

Why do newsletters? 11 compelling reasons to do email marketing

A journey of a thousand miles must begin with a single step…And taking the step of sending newsletters can be the start of a great journey between you and your customers. Email’s not the new kid on the block.  But like an old action hero, it still packs a mighty punch and is a ratings […]

Two little words…to become more human

Two little words…to become more human

Recently I was contacted by someone quite important in marketing to say thank you for a comment I’d left.  (I won’t name drop, I’ll just say his avatar is a Lego man!) I was touched that he’d taken time out to come back to me, cue warm fuzzy feeling. Of course, thanking makes good even […]

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