Email Marketing Delivered: Mailify's Blog

The email marketing blog by Mailify: find all the information about email marketing on

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Email Marketing

Everything you need to know about email marketing! We like to call ourselves experts in this field, and in this category we aim to offer you a wide variety of facts about it.

What is email marketing? Email marketing is said to be one of the strongest marketing channels. It consists of mass-mailing a campaign, which can include discounts, an invitation or simply information, to your list of contacts, so you can communicate with them and engage them. It’s a direct marketing strategy and it’s highly efficient!

The latest news; the email marketing world also follows the trends, and we’ll keep you updated on the latest ones! Everything related to newsletter campaigns and it’s changes, you will know!
It’s features; mailing apps and every tool they can include, and which is the best way to use each of them. Drag-and-drop design editors, tracking tools so you can track your success with data and statistics, email newsletter templates…
It’s advantages: email marketing is becoming more and more popular and it’s for a good reason! It’s amazing ROI (return of investment), mailing app’s and its deliverability, it’s effectiveness… sending newsletter campaigns is the best way to communicate with your subscribers and to create brand awareness, so don’t sleep on it!
Tips and tricks; how to create fantastic campaigns? When to send them? How to test which email marketing strategy works better than another? We’ll give you all the advice you need so you become an expert!

Two little words…to become more human

Two little words…to become more human

Recently I was contacted by someone quite important in marketing to say thank you for a comment I’d left.  (I won’t name drop, I’ll just say his avatar is a Lego man!) I was touched that he’d taken time out to come back to me, cue warm fuzzy feeling. Of course, thanking makes good even […]

Why use an email service provider?

Why use an email service provider?

You can do things the easy way or learn the hard way So why not make things easy on yourself?  An email service provider is like a one-stop-shop where you can get all your email marketing needs in one place.   Under one ‘roof’ you’ve got:    1. Your subscriber lists Where you can slice […]

Mailify – Something cool is coming to your desktop!

We’re thrilled to share with you our brand launch video!  Mailify is the brand new desktop app to send stunning and effective newsletters.  Looking forward to shaking up email marketing.