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Email Marketing Delivered: Mailify's Blog

Tips to improve your email newsletter results, stay up-to-date with our email marketing software features, and stay on the cutting edge of email marketing and newsletter tech news.

Marketing automation

Automation: create a follow-up scenario for the recipients of your campaigns

Automation: create a follow-up scenario for the recipients of your campaigns

Scheduling a follow-up scenario often requires setting up a new email campaign. This means configuring all the settings of your campaign again, then programming the message to be sent to a portion of the contact list from a previous campaign that you have segmented according to your criteria (opened/clicked/did not open/did not click, etc.). With […]

Email retargeting: how to re-engage the visitors of your website with Mailify?

Email retargeting: how to re-engage the visitors of your website with Mailify?

When you manage a website, it is essential to generate traffic in order to have enough leads to convert. But the volume of visits by itself is often not enough to achieve a good conversion rate. Indeed, the moment of the visit does not always match the moment of the purchase decision. Email retargeting enables […]

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