Black Friday will take place on November 27th. Despite the crisis related to the global pandemic, this event will remain this year again a highlight for e-commerce websites and brands. To ensure the success of your dedicated operations, we advise you to be prepared ahead of time. The organization, preparation and timing are the elements that will allow you to differentiate yourself and optimize your sales. Are you ready to face this high point of the year? Put all the chances on your side by using our templates dedicated to Black Friday for your campaigns and by consulting our checklist before officially launching your first offers.
Discover our special Black Friday templates!
Make sure you’re ready with great newsletter templates for Black Friday! Our expert email marketing designers have created new newsletter templates dedicated to Black Friday to contribute to the success of your campaigns. And as always, these new models are 100% customizable, responsive and ready to use in your Mailify account.
Smart Templates for the Black Friday
Mailify has released Smart Templates, an innovative feature to analyze the visual identity of your website based on its URL and automatically generate email and newsletter templates that match your brand image.
Our experts have recently designed a Smart Template dedicated to Black Friday. To use this email template, you just have to enter the URL of your website. This feature is a great inspiration and allows you to save time in the creation of your emailings. Try Smart Templates
Template no.1 special Black Friday
Template no.2 special Black Friday
Template no.3 special Black Friday
Template no.4 special Black Friday
These models can only be used with the Mailify EmailBuilder. You must therefore create a Mailify account if you don’t already have one. If these templates don’t match your expectations, you can of course consult all the other templates created by our designers or simply create yours from scratch in a few minutes and enjoy the intuitiveness of our Drag&Drop editor.
Checklist for Black Friday
Check the loading time of your website
In this particularly intense period when Internet users are on the lookout for all offers, you will see a significant increase in traffic on your website. Make sure upstream that the web performance of your site is not or only slightly affected by a higher than usual traffic load.
Make your campaigns mobile responsive
A large proportion of your contacts will check your emails on their smartphones, on their way to the shopping mall, in public transport or during their lunch break, for example. It is therefore essential that your marketing campaigns but also your possible landings pages and your website be optimized for mobile reading. In addition, the mobile-friendly aspect of a site is also taken into account by Google in the prioritization of search results, which can contribute to the notoriety of your brand, especially in a period as competitive as the holiday season.
Create a landing page dedicated to Black Friday
The landing page allows you to focus your contacts’ attention on a single important information by reducing the distraction spectrum. The landing page thus makes it possible to significantly increase the conversion rate. In addition, it ensures consistency between the content and visuals of your campaigns and the associated landing pages. An optimized and visually pleasing landing page is good. A landing page that goes up in search engine results is even better. All your content must therefore be optimized to meet the requests made by Internet users (keywords and associated semantic fields, title tags, alternative texts and image captions, etc.).
Update your contact lists
To properly customize and segment your database, you need to be able to rely on reliable data. Optimize your sales highlights, such as Black Friday, by updating your customer databases.
Manage your Black Friday campaigns across multiple communication channels
To reach a wider audience and to benefit from cross-referenced and more complete customer data, consider communicating over several channels. For example, you can combine emailing with SMS marketing. Give your contacts the opportunity to share your Black Friday offers on social networks. On the one hand, you will gain visibility and on the other hand, improve your efficiency, some contacts being more receptive to a request on one channel or the other.
Test your campaigns
Don’t forget to test your messages beforehand before starting the final sending. The A/B testing function allows you to create two versions of your campaigns by varying an element to determine which version achieves the best results. Remember to test the subject of the email but also the content and shape of the body of the message (images, color of a button, CTA, texts, structure). Testing the performance of your messages upstream will allow you to boost your revenue on Black Friday!
We wish you every success in your sales and marketing actions related to Black Friday!