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Email Marketing Delivered: Mailify's Blog

Tips to improve your email newsletter results, stay up-to-date with our email marketing software features, and stay on the cutting edge of email marketing and newsletter tech news.

{Infographic} 7 Ways To Attract Readers With Your Email Campaign

{Infographic} 7 Ways To Attract Readers With Your Email Campaign

Struggling with ways to attract and engage your email subscribers? Don’t leave it to the ‘luck of the Irish’ – here are 7 ways to attract and engage your readers.



Strong Personalization

Don’t rely on luck to grab attention. Personalizing emails with hyper-relevant information is sure to peak their interest.

Success Stories

Show readers the pot of gold at the end of the rainbow with success stories and testimonials from others like them.

Thought Leadership

Provide advice and insight that helps your readers improve their “luck”.

Visual Content

Strong visuals like videos and infographics have been known to magically double click-through-rates.


A (not so) secret society with members-only access to resources and content.

Email Listicles (List+Article)

Converting abstract concepts into instant knowledge encourages action and is as easy to digest as the perfect St Patty’s Day beer.


Make the pot of gold sparkle brighter with special discounts and incentives.

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