Sending an email to your client on the day of their birthday is a great way to work on customer loyalty. So let us go through the benefits of this strategy and put it to practice in a way that is 100% automatic and efficient.
The benefits from a birthday email to the client
This kind of message allows for:
✓ Retain the client
✓ Obtain an old client back
✓ Increasing sales
✓ Perfecting the image of your brand
The tutorial: how to create an automatic birthday email in 6 steps
Estimated time of configuration: 15 minutes
To implement this tutorial, we will use the Mailify Sunrise email marketing solution – the method is very similar to other solutions, however.
Ando so, go on with the Login of your solution of choice and follow these steps:
- Start off by creating an automatic email marketing campaign
- Choose the list of clients to which you want to send out automatic birthday emails and name you cenario
- Choose the option “Date”
- Click the button “+” to add the first message of your campaign
- Write the actual birthday email
- Confirm the message and activate the automatic cenario
And you are ready to go!
Your message will be sent on the birthday of your clients!