What do you do first when you want to eat somewhere nice close to your neighborhood, and you don’t know where to go? Where do you go when you want to know what other people think of the latest movies, and when you are curious about the latest sports news?
Right. You go online. You either go to your favorite web pages, or ask Google for the answer.
These days, indeed, it seems that we can’t survive without the internet. Everything that we need to know, we can always find online. This demand for information has led to more content and web pages being made and uploaded daily.
What makes the internet fascinating is its continued exponential growth. Reliable technology, improved cellular connection, and competitive drive push designers, programmers, and anyone with a web page to look for that secret technique to make a unique and satisfying web experience.
Web design is continuously evolving from the mere provision of information to telling a story. The user is brought the center of the process. The challenge is to find ways to keep these users engaged, especially now that there are new and emerging technologies in the market. How do web designers keep up?
Here are just some of the technologies that are both emerging and already seen in the market today. Together, they are the future of web design.
All businesses need a website; it doesn’t matter if it’s an e-commerce store or a brick-and-mortar one. Everybody has to have an online presence.
If you have tried building a website on your own, you know how time consuming it can be. And forget even trying to do it if you do not have the know-how to begin with. If you do not know the basics of coding, making a website is close to impossible.
As a business owner, it used to be that if you don’t have the knowledge and skills to build a website, you hire someone to do the hard work for you. It costs a lot, but it is a necessary expense for the company. Hiring a designer gives you control over the look, feel, and functionality of your web page — important aspects in your marketing and branding campaigns.
With the emergence of artificial intelligence in web design, however, it is now possible to simply type your business’ key information and press a button to have a website built for you in no time at all and for little to no cost.
Bookmark, for example, is ahead of the competition with AiDA, its Artificial Intelligence Design Assistant. You just sign up, choose your industry, put in your website name (which you can edit later), and in just a few minutes, AiDA will produce a professional-looking website that’s very customizable for your business.
What makes artificial intelligence a promising trend is our constant need for speed and efficiency. AI provides that, and together with the resulting savings in time and money, it makes it hard to resist.
Another branch of AI is the advancement of internet bots. Click on your favorite food site and instead of, let’s say, simply taking your order, the bots also provide you with suggestions by learning more and more about you. They will get to know your preferences without you setting it manually every time.
Virtual Reality vs. 3D Web Design
In with the new and out with the old. The step towards the future is virtual reality, not only because it will feel more real but because of the amount of interest it generates. VR is nothing new; its consistent growth in popularity has created a base of consumers looking for the best thing possible.
VR in comparison to 3D stands tall, as the amount of detail experienced changes drastically. 3D renders of products won’t allow the same room for observation as VR does. VR is a whole other experience, from the gear involved to the mix of technology, to create a space within a space. Let’s admit it, VR sounds way more fun, too.
The future of web design is all about telling a story as the user decides what to click. Pageless design allows for a seamless transition. You are not bombarded with text and visuals by simply opening the web page. To tell a story, there has to be a flow and direction which feels natural.
The success of an infographic, for example, regardless of subjects, depends on an element that pulls you in — a product or the backdrop. Once you are looking at the infographic, the information goes in a recognizable sequence while being very precise.
A successful pageless design is like that. It is all about condensation. Out of the glut of information available online today, what is necessary and what is not? Users love it because they’re provided only with information they need.
Web page creators love pageless designs, too, as it has the same uniformity across platforms and therefore doesn’t need much variety in aesthetics. This design is also cost friendly in comparison to a traditional site.
Mobile, Mobile, Mobile!
In a single day, how many times do you reach into your pocket to pull out your cell phone? With a good Wi-Fi connection, you can do everything you need on your phone instead of needing a laptop. The apps available to you cover a broad spectrum of services and work on a simple idea: less is more.
The word “mobile” is taken literally, with special attention paid to space interaction. Look at your mobile screen and realize that the person who sat there designing the layout of the app or web page is aware of how precious the screen space is and places all the elements accordingly.
Pageless design and mobile go hand in hand. There is no need for flashing text and large glossy backdrops anymore, not in this day and age. We believe that the simpler things are, the better.
The web page has to perform one function: to inform in a concise a manner as possible. All other elements are considered to be part of the user experience.
The field of web design is changing, as well as the role of web page creators. The information transmitted through a web page is turning from a service to a product — it should be able to stand alone.
As a web page creator — yes, with artificial intelligence to assist, — anyone can make websites now! You need to make your site smarter and lean more towards creating the best experience for the user. This, after all, is the future of web design: to prioritize and put in the center the user and their needs.
David Kosmayer is CEO and Founder of Bookmark, an AI-powered website builder disrupting the web design industry. David created his first company at 22 just coming out of college. Marketing Extensions Inc., an online affiliate and marketing agency, was born from the basement of his parent’s home. This company grew under his leadership into a 55-person team, topping $60M in revenue in less than a decade. David is highly focused, dedicated and passionate about building successful companies.