In order to celebrate the World Cup 2018 with our dignities intact, Mailify decided to create an original infographic: EMAIL MARKETING VS SMS THE MATCH! Discover the results quickly, and feel free to share it all over the internet! After a very intense and bitter confrontation by these two giants of digital marketing, each team […]
Create a B2B prospecting email “Outlook” style with a professional solution Even though sending out professional emails with Outlook is a big no-go, sending out emails that look like they were written at Outlook can have a drastically negative impact in terms deliverability – especially in B2B. A strictly-text email can, sometimes, feel much more […]
Customers today are more aware of businesses who make little effort to sell the customer on why they need their product. Businesses are now taking on the role of a guide where customers are coming to them with issues and businesses present them, or develop, products and services to help. Marketers can also take advantage […]
Sending SMS marketing is an excellent add-on to your email marketing campaigns. Even though the format has its limitations in terms of creativity compared to email, the deliverability rate of SMS marketing is incomparable. Approximately 90% of text messages are read within the first 3 hours of sending! With such a high level of deliverability, […]
Sending an email to your client on the day of their birthday is a great way to work on customer loyalty. So let us go through the benefits of this strategy and put it to practice in a way that is 100% automatic and efficient. The benefits from a birthday email to the client […]
