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Email Marketing Delivered: Mailify's Blog

Tips to improve your email newsletter results, stay up-to-date with our email marketing software features, and stay on the cutting edge of email marketing and newsletter tech news.

What Is Responsive Email & Why Does It Matter?

What Is Responsive Email & Why Does It Matter?

Have you ever tried to open an email on your phone, only to realize it’s too difficult to see? You spend the next few minutes pinching and zooming with your fingers trying to enlarge the text, just so you can read it! Chances are you end up reading very little – if any – of […]

What To Expect From Mailify’s Email Marketing App

What To Expect From Mailify’s Email Marketing App

With Mailify set to roll out its beta platform in early November, many of our future customers have questions about what they can expect from this new email marketing software.   What is Mailify? Mailify was created with one goal in mind: bring highly effective, technologically advanced email marketing to businesses of all shapes and sizes – […]

< = >. Or how less can be MORE for email marketing

< = >. Or how less can be MORE for email marketing

Did you ever know someone who was over-keen? Who didn’t respect your space? Maybe they (sometimes) had something valid to say, but in the end you just had too much and tried to avoid them somehow.  As marketers, we have to be careful not to fall into this category with our email campaigns. It’s a […]

How to know if it’s working: test it!

How to know if it’s working: test it!

Every time you do a marketing campaign, it’s a great opportunity to see what works…and what might work better!   «The classic way to know if it’s working is to test.  Never trust your hunches.» Paul de Fombelle, General Manager of Mailify Latin America & Spain. An A/B split test is when you take two randomly […]

How to create irresistible emails. Add 1 key ingredient: customer reviews (and chocolate)!

How to create irresistible emails. Add 1 key ingredient: customer reviews (and chocolate)!

Why is the above mail so irresistible? Because of the mouth-watering chocolate cake, with bittersweet chocolate frosting…?  (You can see the full version, by King Arthur Flour here) No!  It’s because it contains clickable customer reviews.  Reviews and rankings by existing customers are valued highly by your other subscribers.  It stands to reason, customers don’t have to take […]

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