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3 Ways to Make Sure your Email Marketing is on the Right Track

3 Ways to Make Sure your Email Marketing is on the Right Track

Are you spending a lot of time and money on email marketing? Want to make sure you’re getting the most out of your email marketing efforts?    In this post, we’re going to analyze three aspects of a successful email marketing strategy and find out how you can use them to your benefit and increase […]

Why is it not recommended to use the built-in SMTP server?

Why is it not recommended to use the built-in SMTP server?

Email marketing has been one of the most effective sources of traffic for many years. It is used by companies around the world due to its high rate of return. According to Litmus research, its return on investment is 38: 1. That is why brands are interested in developing this channel. They are constantly looking […]

Email retargeting: how to re-engage the visitors of your website with Mailify?

Email retargeting: how to re-engage the visitors of your website with Mailify?

When you manage a website, it is essential to generate traffic in order to have enough leads to convert. But the volume of visits by itself is often not enough to achieve a good conversion rate. Indeed, the moment of the visit does not always match the moment of the purchase decision. Email retargeting enables […]

6 Steps to Effective Instagram Marketing

6 Steps to Effective Instagram Marketing

Today, Instagram is rightfully considered a breakout among other social networks. It received special development in 2015, and in a few years, it has become a powerful platform for communication and also for profit. The main audience is people from 18 to 29 years. And the statistics figures are stunning: Instagram has 1 billion people […]

Marketing automation during a crisis: monitor your campaigns carefully

Marketing automation during a crisis: monitor your campaigns carefully

Facing the priorities brought by a period of uncertainty, such as the one experienced with the Covid-19, campaigns that had been scheduled previously can be quickly forgotten. Inappropriate messages may then be accidentally sent out. Thanks to marketing automation technology, it is possible to send campaigns and define a subsequent sequence of actions that are […]