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Email Marketing Delivered: Mailify's Blog

Tips to improve your email newsletter results, stay up-to-date with our email marketing software features, and stay on the cutting edge of email marketing and newsletter tech news.

Marketing automation: definition, objectives and scenarios

Marketing automation: definition, objectives and scenarios

In a time when the user is solicited and confronted with irrelevant publicity with such intensity, new solutions are popping up to try and fix the wave of ad-blockers by offering interesting, and relevant messages. This is particularly true of marketing automation tools, which are being used more and more frequently by companies to answer […]

[Infographic] Email Marketing vs SMS: the match

[Infographic] Email Marketing vs SMS: the match

In order to celebrate the World Cup 2018 with our dignities intact, Mailify decided to create an original infographic: EMAIL MARKETING VS SMS THE MATCH! Discover the results quickly, and feel free to share it all over the internet! After a very intense and bitter confrontation by these two giants of digital marketing, each team […]

[Tutorial] Create a B2B prospecting email “Outlook” style with Mailify

[Tutorial] Create a B2B prospecting email “Outlook” style with Mailify

Create a B2B prospecting email “Outlook” style with a professional solution Even though sending out professional emails with Outlook is a big no-go, sending out emails that look like they were written at Outlook can have a drastically negative impact in terms deliverability – especially in B2B. A strictly-text email can, sometimes, feel much more […]

5 Reasons Why Marketers Should Start Implementing User-generated Content Now

5 Reasons Why Marketers Should Start Implementing User-generated Content Now

Customers today are more aware of businesses who make little effort to sell the customer on why they need their product. Businesses are now taking on the role of a guide where customers are coming to them with issues and businesses present them, or develop, products and services to help. Marketers can also take advantage […]

[Tutorial] Creating SMS marketing campaigns with Mailify Sunrise

[Tutorial] Creating SMS marketing campaigns with Mailify Sunrise

Sending SMS marketing is an excellent add-on to your email marketing campaigns. Even though the format has its limitations in terms of creativity compared to email, the deliverability rate of SMS marketing is incomparable. Approximately 90% of text messages are read within the first 3 hours of sending! With such a high level of deliverability, […]

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