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Email Marketing Delivered: Mailify's Blog

The email marketing blog by Mailify: find all the information about email marketing on

email-marketing-software.biz

What type of marketer are you? The 7 types…

16 Abr , 2014 No comments

So which type are you?  Do you recognize friends or coworkers?  Feel free to share 😉    

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How to manage newsletter opt-outs…and make a lemonade out of lemons

How to manage newsletter opt-outs…and make a lemonade out of lemons

14 Abr , 2014 No comments

First of all how about catching your readers before they become unsubscribes? Topman takes a pro-active approach and monitors whether emails are opened or not.  If you don’t seem to be engaged in their newsletters, Topman sends a humorous message: And Victoria’s Secret is also  upfront about whether you wish to receive their communications or not, by […]

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Why should my emails be responsive? Hint: $$$

Why should my emails be responsive? Hint: $$$

09 Abr , 2014 No comments

We’re all device-hopping or multi-screening: going from desktop to smart phone and even to laptop.  Because of this newsletters need to adapt to what they are being viewed on: ie they need to be responsive! Responsive design is already quite common for websites.  Like water, that adapts to the recipient it’s been poured into, the fluid design […]

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How to avoid and work with the red crosses in email

How to avoid and work with the red crosses in email

08 Abr , 2014 No comments

It’s a shame to put time and effort into a newsletter and then have it fall at the final hurdle: its display within the inbox.   Over half of readers have images disabled in their inbox.  How many of us go the extra mile to click on the link to see the message?  And how […]

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Why do newsletters? 11 compelling reasons to do email marketing

Why do newsletters? 11 compelling reasons to do email marketing

07 Abr , 2014 No comments

A journey of a thousand miles must begin with a single step…And taking the step of sending newsletters can be the start of a great journey between you and your customers. Email’s not the new kid on the block.  But like an old action hero, it still packs a mighty punch and is a ratings […]

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