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Email Marketing Delivered: Mailify's Blog

The email marketing blog by Mailify: find all the information about email marketing on

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Automation: create a follow-up scenario for the recipients of your campaigns

Automation: create a follow-up scenario for the recipients of your campaigns

Scheduling a follow-up scenario often requires setting up a new email campaign. This means configuring all the settings of your campaign again, then programming the message to be sent to a portion of the contact list from a previous campaign that you have segmented according to your criteria (opened/clicked/did not open/did not click, etc.). With […]

Increase your e-commerce potential by connecting your Shopify shop to Mailify

Increase your e-commerce potential by connecting your Shopify shop to Mailify

Thousands of online shops use the Shopify platform to manage their business. Email marketing has proven to be the perfect tool to drive more traffic to your Shopify website and create new sales opportunities. Optimize your customer lifecycle by sending targeted campaigns with the Mailify plug-in for Shopify. Optimize your customer lifecycle by sending targeted […]

4 marketing tactics that drain your budget: tips for startups and small businesses

4 marketing tactics that drain your budget: tips for startups and small businesses

Marketing can be useful for a business, or it can drain your budget. Most companies at least once wasted money, thinking it was justified. So it may seem at the time of distribution of funds. As a result, you see that there is no result, and the budget too. In this article, we have compiled […]

Life after lockdown: how to prepare your business communication?

Life after lockdown: how to prepare your business communication?

The Communication is particularly important in the current economic and health context. The first stages of the end of the lockdown have begun and most companies are still holding back. The next few weeks often seem still too uncertain. In this crisis situation, authenticity and transparency have become the key elements for an effective and […]

5 trends in the publication of digital outdoor advertising

5 trends in the publication of digital outdoor advertising

With the advent of digital, advertising platforms have received a number of changes. According to research, PQ Media DOOH occupies 28.3% of all OOH format advertising. This was the case in 2019. According to forecasts, by 2023 the indicator will rise 38.3%. That’s why this channel has gathered a lot of interest around itself. They […]

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