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Email Marketing Delivered: Mailify's Blog

Tips to improve your email newsletter results, stay up-to-date with our email marketing software features, and stay on the cutting edge of email marketing and newsletter tech news.

Email Marketing Campaigns

Automation: create a follow-up scenario for the recipients of your campaigns

Automation: create a follow-up scenario for the recipients of your campaigns

Scheduling a follow-up scenario often requires setting up a new email campaign. This means configuring all the settings of your campaign again, then programming the message to be sent to a portion of the contact list from a previous campaign that you have segmented according to your criteria (opened/clicked/did not open/did not click, etc.). With […]

Life after lockdown: how to prepare your business communication?

Life after lockdown: how to prepare your business communication?

The Communication is particularly important in the current economic and health context. The first stages of the end of the lockdown have begun and most companies are still holding back. The next few weeks often seem still too uncertain. In this crisis situation, authenticity and transparency have become the key elements for an effective and […]

Abandoned carts : how to win your customers back?

Abandoned carts : how to win your customers back?

Travel agencies, online shops, jewellers, cosmetics, household items, decoration, fashion, etc. Abandoned shopping carts on e-commerce websites affect every business sector. About 50-75% of users leave the online purchasing process before completing their order. If trying to persuade all these leads to complete their order remains impossible, setting up an effective and intelligent strategy to […]

Make The Most Out Of Your Email Marketing This Holiday Season

Make The Most Out Of Your Email Marketing This Holiday Season

Just like that, we’re in the final stretches of 2015 and the holidays are quickly closing in. As we know from the phenomenon of Black Friday and Cyber Monday, most consumers do their holiday shopping weeks before the celebration – and that means now. So, in order to make sure you maximize your ROI this […]

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