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Email Marketing Delivered: Mailify's Blog

Tips to improve your email newsletter results, stay up-to-date with our email marketing software features, and stay on the cutting edge of email marketing and newsletter tech news.

email marketing

Increase your e-commerce potential by connecting your Shopify shop to Mailify

Increase your e-commerce potential by connecting your Shopify shop to Mailify

Thousands of online shops use the Shopify platform to manage their business. Email marketing has proven to be the perfect tool to drive more traffic to your Shopify website and create new sales opportunities. Optimize your customer lifecycle by sending targeted campaigns with the Mailify plug-in for Shopify. Optimize your customer lifecycle by sending targeted […]

Affiliation with Mailify: an easy way to generate revenues

Affiliation with Mailify: an easy way to generate revenues

In an advertising market where ad blockers are growing, a study shows that 85% of Internet users who install an adblocker do so because advertising disrupts their Internet browsing. Over the last few years, online advertising has therefore evolved to fit better with the content thanks to the native advertising.  With 7% growth per year, […]

Life after lockdown: how to prepare your business communication?

Life after lockdown: how to prepare your business communication?

The Communication is particularly important in the current economic and health context. The first stages of the end of the lockdown have begun and most companies are still holding back. The next few weeks often seem still too uncertain. In this crisis situation, authenticity and transparency have become the key elements for an effective and […]

Email retargeting: how to re-engage the visitors of your website with Mailify?

Email retargeting: how to re-engage the visitors of your website with Mailify?

When you manage a website, it is essential to generate traffic in order to have enough leads to convert. But the volume of visits by itself is often not enough to achieve a good conversion rate. Indeed, the moment of the visit does not always match the moment of the purchase decision. Email retargeting enables […]

Marketing automation during a crisis: monitor your campaigns carefully

Marketing automation during a crisis: monitor your campaigns carefully

Facing the priorities brought by a period of uncertainty, such as the one experienced with the Covid-19, campaigns that had been scheduled previously can be quickly forgotten. Inappropriate messages may then be accidentally sent out. Thanks to marketing automation technology, it is possible to send campaigns and define a subsequent sequence of actions that are […]

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