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Email Marketing Delivered: Mailify's Blog

Tips to improve your email newsletter results, stay up-to-date with our email marketing software features, and stay on the cutting edge of email marketing and newsletter tech news.

email marketing

Abandoned carts : how to win your customers back?

Abandoned carts : how to win your customers back?

Travel agencies, online shops, jewellers, cosmetics, household items, decoration, fashion, etc. Abandoned shopping carts on e-commerce websites affect every business sector. About 50-75% of users leave the online purchasing process before completing their order. If trying to persuade all these leads to complete their order remains impossible, setting up an effective and intelligent strategy to […]

Think Millennials!

Think Millennials!

This title sounds like a futuristic film about a Martian invasion, but we’re not talking about the future. We’re talking about the real population that brands try to conquer as potential consumers and influencers and who should be considered as the target for any email marketing campaign.   Do You Live By And For Your Smartphone? […]

How To Segment Your Database?

How To Segment Your Database?

In addition to the need of obtaining your recipient’s database by opt-in or even double opt-in, its segmentation is an important step to take. By doing so, you will use the database in an optimal way. Today, hyper customization is at the heart of marketing strategies, especially in email marketing with the rise of SPAM […]

6 Key Steps To Customer Loyalty Through Email Marketing

6 Key Steps To Customer Loyalty Through Email Marketing

  6 basic steps for customer loyalty with Email marketing   «Recent studies show that 75% of corporate email campaigns are made to retain customers. Email marketing is the most effective channel in terms of engagement.»   1. Own database to send email campaigns   The first thing to keep in mind when creating your […]

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