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Black Friday : how to stand out?

Black Friday : how to stand out?

November 27 should be marked in red on your calendar. Black Friday is one of the biggest sales events of the year and also announces the opening of sales for end-of-the-year celebrations. However, due to the health and economic crisis, Black Friday 2020 will be special compared to previous editions. This major event should take […]

7 Cognitive Psychology Hacks for a Winning Email Marketing Script Creation

7 Cognitive Psychology Hacks for a Winning Email Marketing Script Creation

Modern marketers have so many different resources and data to use and apply in their marketing strategies. From design tricks to SEO strategies, they have so many available tools and tricks up their sleeve.  The same goes for writing email copies that convert and easily achieve the goals you’ve set for them. And, in the […]

Affiliation with Mailify: an easy way to generate revenues

Affiliation with Mailify: an easy way to generate revenues

In an advertising market where ad blockers are growing, a study shows that 85% of Internet users who install an adblocker do so because advertising disrupts their Internet browsing. Over the last few years, online advertising has therefore evolved to fit better with the content thanks to the native advertising.  With 7% growth per year, […]

Preheader : encourage your contacts to open your emails

Preheader : encourage your contacts to open your emails

The preheader is often used incorrectly only to display the link to the web version of an email marketing campaign. If the web copy has to be included in your message, there is no need to display it in the inbox preview. This mention must be integrated further in the body of the message so […]

Digital Marketing Strategy Essentials That Startups Shouldn’t Ignore

Digital Marketing Strategy Essentials That Startups Shouldn’t Ignore

Marketing a startup isn’t easy. You have to start from the very beginning, while your competitors likely have a head start. There are also so many different ways to market your startup, that it’s often hard to know which ones will work best for your business. The result is that some digital marketing strategies end […]