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Digital Marketing Strategy Essentials That Startups Shouldn’t Ignore

Digital Marketing Strategy Essentials That Startups Shouldn’t Ignore

Marketing a startup isn’t easy. You have to start from the very beginning, while your competitors likely have a head start. There are also so many different ways to market your startup, that it’s often hard to know which ones will work best for your business. The result is that some digital marketing strategies end […]

How to use data to boost personalization in marketing

How to use data to boost personalization in marketing

It’s difficult to overlook the advantages of personalization. For organizations with a lot of income from digital marketing, personalization can have an immensely positive outcome on important marketing KPIs. But what are the real benefits of personalization, and how to use data on this process?    Why personalization of web and email content?    Improving […]

Making Your SEO Content Rank on Google

Making Your SEO Content Rank on Google

You’ve taken the plunge and created a website for your business. One that is designed in a search engine friendly way with quick load times, easy to read text, keyword rich URLs and even a good number of backlinks. Yet having all this time and money, one big thing is missing: – CONSISTENT FRESH CONTENT! […]

Automation: create a follow-up scenario for the recipients of your campaigns

Automation: create a follow-up scenario for the recipients of your campaigns

Scheduling a follow-up scenario often requires setting up a new email campaign. This means configuring all the settings of your campaign again, then programming the message to be sent to a portion of the contact list from a previous campaign that you have segmented according to your criteria (opened/clicked/did not open/did not click, etc.). With […]

Increase your e-commerce potential by connecting your Shopify shop to Mailify

Increase your e-commerce potential by connecting your Shopify shop to Mailify

Thousands of online shops use the Shopify platform to manage their business. Email marketing has proven to be the perfect tool to drive more traffic to your Shopify website and create new sales opportunities. Optimize your customer lifecycle by sending targeted campaigns with the Mailify plug-in for Shopify. Optimize your customer lifecycle by sending targeted […]