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How to use data to boost personalization in marketing

How to use data to boost personalization in marketing

It’s difficult to overlook the advantages of personalization. For organizations with a lot of income from digital marketing, personalization can have an immensely positive outcome on important marketing KPIs. But what are the real benefits of personalization, and how to use data on this process?    Why personalization of web and email content?    Improving […]

Making Your SEO Content Rank on Google

Making Your SEO Content Rank on Google

You’ve taken the plunge and created a website for your business. One that is designed in a search engine friendly way with quick load times, easy to read text, keyword rich URLs and even a good number of backlinks. Yet having all this time and money, one big thing is missing: – CONSISTENT FRESH CONTENT! […]

Mailify upgrades to version 6.5

Mailify upgrades to version 6.5

We have recently updated Mailify and added some new major features. You will find below the new features available in the application. We invite you to try them out. Thank you for your trust! Smart Templates : the Smart email templates creator Smart Templates is the first smart feature generating email templates. The tool analyzes […]

Automation: create a follow-up scenario for the recipients of your campaigns

Automation: create a follow-up scenario for the recipients of your campaigns

Scheduling a follow-up scenario often requires setting up a new email campaign. This means configuring all the settings of your campaign again, then programming the message to be sent to a portion of the contact list from a previous campaign that you have segmented according to your criteria (opened/clicked/did not open/did not click, etc.). With […]