Time spent reading your email
Mailify tracks the read-time of each individual contact and presents the results in a handy statistic within your campaign report. This allows you to determine the level of interest that your recipients have in reading your message and how quickly they either clicked a link or closed the email.
Devices used to open your email
Understanding which devices your emails are opened and read on will allow you to shape your email marketing strategy to fit the habits of your customers. Mailify will inform you on which devices are used the most commonly to read your campaigns so that you can adapt your design accordingly.
Email providers used by recipients
Mailify will report on the exact email and webmail providers your contacts are using: Outlook, Gmail, Thunderbird, Apple Mail, to name a few examples. You can use this information to cater your content to recipient inbox preference.
Unique contact behaviour analysis
Get under the skin of what content your recipients prefer by tracking and reporting on their every open, click and conversion. This statistical analysis allows you to better tailor your emails to suit the behaviour of your target contacts.