Datananas software is perfectly complementary to our offer and our target. It allows us to provide a wider range of marketing tools for SMBs and large companies. We are very happy to share our journey with Arthur, Romain and their teams!
Mailify, a major European player in marketing solutions, announces the acquisition of Datananas and its solution specialized in sales automation and prospection by email.
The merger of the two companies is above all an entrepreneurial encounter between passionate professionals with the same will to build a leader in Sales Engagement. On one hand Mathieu Tarnus, founder & CEO of the Sarbacane group, the parent company of Mailify, working in the marketing softwares industry for more than 15 years. On the other hand, Romain Simon and Arthur Ollier, the two young founders of Datananas since 2015.
This alliance between the experience of a strong and well-known group like Sarbacane with the innovative spirit and expertise of Datananas results in a complete range of specialized marketing tools covering all communication needs for BtoB companies.
Sarbacane App
Chat
Primotexto
Tipimail
Jackmail
Touchdown
Layout
Datananas
Layout
Datananas software is perfectly complementary to our offer and our target. It allows us to provide a wider range of marketing tools for SMBs and large companies. We are very happy to share our journey with Arthur, Romain and their teams!
Thanks to its automation tools, Datananas enables sales teams to spend their time and energy on high-added-value activities such as sales, consulting and expertise. This vision of automation is totally consistent with the ambition that Mailify has always aimed at.
Just like Mailify, we work in a thriving market that tends to enhance the value of human in their work. The automation of the most time-consuming tasks allows the teams to spend less time prospecting and more time selling.
By automating ultra-personalized prospecting email sequences, Datananas enables sales teams to increase the number of phone appointments by an average of 38% without any additional effort. A promise that has already convinced start-ups, SMBs as well as major groups such as Trainline, Econocom or Experience Hotel.
Our clients get high response rates, and therefore phone appointments, thanks to our approach of sales engagement, which combines both personalized of e-mails and automation of contacts.
Located in Barcelona, Mailify is a branch office of Sarbacane, a French software publisher created in 2001, founded and managed by Mathieu TARNUS. Specialized in the digital and marketing industries, the group offers solutions to make the communication and digitalization of companies easier. The group is composed of several brands: the historical Mailify application, but also TouchDown, Layout or Tipimail and recently Datananas. The group counts about a hundred employees and has a consolidated turnover of 11M€ with more than 10,000 customers across 90 countries. The group aims to accelerate its development through the growth of its various brands which are all references in their markets, but also by continuing its strategy of diversification and acquisitions in the world of marketing softwares and digital BtoB. The group intends to reach €25M by 2025.