Your choices about cookies on this site

Cookies are essential to the proper functioning of our sites. We use them to improve your user experience, and in particular to save your login details all while ensuring the confidentiality of your data, to compile statistics to enhance the features of our site and to offer more and more pertinent content. Click on 'Accept and Continue' to accept our cookies and continue browsing or on 'Read more' to access the details on the types of cookies and choose whether to disable any of them while browsing.

Customer Service

(646) 867-2537 Free call

Access the application
Connection
|
EN
Free trial

Features
Solutions
Pricing
Resources
- Help Center
- Library
- Video library
- Blog
- Webinars
- Updates
- API documentation
- Training
About us
Contact
Connection

The keys to a successful email marketing B2B and B2C campaign

What is an email marketing campaign?

B2B and B2C email marketing is the act of sending emails, advertising or similar to a lot of recipients at once. An email marketing campaign is a widely used method in marketing to attract prospects, retain customers, promote a product or to inform a large number of people through email.

1 Import your contacts

Add your recipients to a contact list and fine-tune this list by segmenting it. This will allow you to intuitively define the target groups for your campaigns.

2 Write your content

Here you really need to write the message, work on the layout and images, and add call-to-action buttons (CTA). You also need to set the subject line and select the sender name.

3 Send B2B and B2C campaigns

The key to successful B2B and B2C campaigns is their ability to reach the inbox. It is recommended to use a professional email marketing tool that has been developed for this purpose in order to ensure good campaign routing.

4 Analyze statistics

Reviewing the results after sending B2B and B2C email marketing campaigns allows you to measure the performance and ROI. Learn from the statistics be even more successful the next time.

Find out how Mailify helps more than companies make their email marketing B2B and B2C campaigns

Before you submit your newsletters, you need to find the email marketing tool that fits your needs, Mailify for example.
Our B2B and B2C email marketing tool lets you manage your contacts and recipients and also helps you create responsive messages (optimized for display on phones and tablets) using an intuitive html editor.
We also make sure that you benefit from an ideal deliverability. To do this, we use proprietary REVO technology on our professional routing servers, which are protected and whose reputation as a sender is constantly monitored. So we avoid the spam box to the maximum.
Mailify is one of the most comprehensive email marketing solutions available on the market today and features powerful and unique features that meet the needs of professionals and beginners.

Advanced features. Multiplied efficiency.

Contacts

Unlimited import (csv, xls, txt, sql)

API list

Advanced multi-criteria targeting

Automatic removal of duplicates

Correction of incorrect addresses

Detection of gender

Automated management of opt-outs and bounces

Automatic management of blacklists

Form builder

Creation

EmailBuilder Drag & Drop

HTML editor / WYSIWYG

Add attachments

Library of royalty-free images

Add dynamic personalized fields

Automatically responsive

Sending

Proprietary REVO™ technology

Dedicated domain name

A/B Split Tests

Preview

Sending of tests

Checklist before sending

Scheduled dispatches

Statistics

Global Geotracking

Generate detailed statistics reports

Individual behavioral tracking

Calculation of the reading time

Email provider detection / reading device

Retarget inactives

Behavioral targeting

Google Analytics extension

Free trial