Email marketing is the act of sending emails, advertising or similar to a lot of recipients at once. An email marketing campaign is a widely used method in marketing to attract prospects, retain customers, promote a product or to inform a large number of people through email.
Here are the most important steps to keep in mind when creating an email marketing campaign:
Add your recipients to a contact list and fine-tune this list by segmenting it. This will allow you to easily define the target groups for your campaigns.
Here you really need to write the message, work on the layout and images, and add call-to-action buttons (CTA). You also need to set the subject line and select the sender name.
The key to a successful campaign is its ability to reach the inbox. It is recommended to use a professional email marketing tool that has been developed for this purpose in order to ensure good campaign routing.
Reviewing the results after sending an email marketing campaign allows you to measure the performance and ROI. Learn from the statistics be even more successful the next time.
Before you submit your newsletters, you need to find the email marketing tool that fits your needs, Mailify for example.
Our email marketing tool lets you manage your contacts and recipients and also helps you create responsive messages (optimized for display on phones and tablets) using an intuitive html editor.
We also make sure that you benefit from an ideal deliverability. To do this, we use proprietary REVO technology on our professional routing servers, which are protected and whose reputation as a sender is constantly monitored. So we avoid the spam box to the maximum.
Mailify is one of the most comprehensive email marketing solutions available on the market today and features powerful and unique features that meet the needs of professionals and beginners.
check_circle Unlimited import (csv, xls, txt, sql)
check_circle API list
check_circle Advanced multi-criteria targeting
check_circle Automatic removal of duplicates
check_circle Correction of incorrect addresses
check_circle Detection of gender
check_circle Automated management of opt-outs and bounces
check_circle Automatic management of blacklists
check_circle Form builder
check_circle EmailBuilder Drag & Drop
check_circle HTML editor / WYSIWYG
check_circle Add attachments
check_circle Library of royalty-free images
check_circle Add dynamic personalized fields
check_circle Automatically responsive
check_circle Proprietary REVO™ technology
check_circle Dedicated domain name
check_circle A/B Split Tests
check_circle Sending of tests
check_circle Checklist before sending
check_circle Scheduled dispatches
check_circle Global Geotracking
check_circle Generate detailed statistics reports
check_circle Individual behavioral tracking
check_circle Calculation of the reading time
check_circle Email provider detection / reading device
check_circle Retarget inactives
check_circle Behavioral targeting
check_circle Google Analytics extension