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With 100 pages of tips and advice, Sarbacane Connect is the only magazine dedicated to direct marketing offering such a density of practical and applicable advice. Discover issue 3 with its special feature: AI at the heart of new marketing strategies.
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The Mailify email marketing tool allows you to track the behavior of each recipient after a campaign has been submitted.
Accurately prepare your targeting campaign thanks to behavioral filtering: Filter out your loyal customers based on the the opening rate, follow the clickers, communicate with those who have opened in a certain region...
Mailify's behavioral tracking is one of the most powerful on the market and, combined with other data, gives you the tools to put a powerful marketing strategy in place to boost your conversions.
The Mailify email marketing tool allows you to detect which recipients are inactive and don't open your messages.
So you can try reactivating them with a specific campaign and make sure that they are interested in your newsletters.
You can also delete these contacts from your list by placing them in a specific blacklist. This way you protect your digital reputation and improve the deliverability of your campaigns, as well as your statistics.
Locate your active recipients on a world map and enrich your contact base with geographic data. Use this data to filter your contacts and create target groups for your upcoming campaigns.
Mailify gives you access to very detailed statistical data on its website app that will help you improve your ROI. You will know exactly which link, text, button or image generated the most clicks and sales. This know-how will help you for your future email marketing campaigns.
Review your campaign's open, click, and cancel rates on an individual level.
Identify contacts that click or open most of the time, and build campaigns based on their behavior.
Go beyond the open and click rates when analyzing your email marketing statistics. Mailify also indicates on its website the time your contacts took to actually read your message as well as shares on social networks.
Mailify will tell you which email providers and webmails were used by your contacts and on which type of device (smartphone, tablet, PC) they read your message. Adapt your marketing strategy according to this information.
Use filters to select your readers according to their statistics and behavior, such as all inactive ones. Intuitively export them or resume contact using multiple filtering possibilities when creating a new email marketing campaign.
Only select recipients who did not open your message or thank those who made a purchase. Refine your marketing through behavioral targeting and send personalized messages.
If you use Google Analytics to analyze your website's audience then you can also enable tracking on Mailify to analyze the impact your email marketing campaigns have on your website’s traffic.
