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icone extension

Split-Test

Free
illu extension

Description

The A/B Split Test enables you to improve your campaign's efficiency. Test 2 versions of a message on a sample selection of your database, then send the winning message to the rest.

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Test the sender, the subject line and even the content of the email

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Improve the efficiency of your email campaigns

How to activate this extension?

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    Activation

    Go to the "Extensions" menu, activate "Split Test". An "Activate the A/B split" check box can then be selected while configuring the settings of a particular campaign.

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    Configuration

    When the box is checked, another step appears in the left-hand menu that says "A/B Split".
    The A/B split may test the sender field, the subject, or the email itself (sender+subject+content). You may also configure the size of the samples to test and how you want to determine the winner.

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    Dispatch

    Once the split test is set, the two versions of your email are sent to Groups A and B. The winning version is sent to the rest of your database.

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