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Setting up my domain to customize the sender and tracking links

With Mailify, you can personalize your domain name as a sender as well as tracking URLS with your own domain name so as not to use default domains other users may utilize as well. There are two benefits from it: your communications will seem more consistent and your campaigns will prove more efficient and will get a better deliverability.

Note: If your domain is registered with 1&1, it will not be possible to add TXT records in the DNS of such provider.

Why should you personalize your own domain name?



Personalizing the domain name as a sender and tracking URLs makes it possible to optimize the efficiency of your campaigns and control your reputation. Default domain names used to send and track emails neither fit your company nor your operations. They are used by all Mailify users. Such domain names may appear suspicious to your recipients as well as anti-spam filters.

Step 1: Set up the authentication of your sending domain name



Authentication is about the various methods used by messaging services to check the identity of the sender of an email. This is how they fight against spam and phishing, whereas senders show they are the ones they pretend to be.

There are several email authentication technologies such as: SPF/SENDER ID, DKIM and DMARC. Messaging services, including Yahoo!, AOL, Outlook.com and Gmail, What's more, some of the messaging services add an icon in your email box to show the sender was authenticated. This improves the recipient's trust and may impact the opening rate.

Still, authentication does not mean the emails will be received for all that. It does improve the deliverability of your emails but it does not mean you can neglect required optimizations such as the content of the email itself.

Mailify uses by default its own domain names for the sender and these are authenticated when you enable the option 'Enable authentication' in your campaign settings (recommended). In this case, SPF/SENDER ID, DKIM and DMARC signatures are already implemented into our own domain names allocated by default when you send a campaign. However, Mailify's sender domain names (example: mailify4.net) do not correspond to your sender domain name (contact@mydomain.com).

Although it is not technically required to use the same domain name in the 'from address' as that of the domain actually sending the email, we recommend to do so to improve your emails' deliverability. Outlook.com, for instance, is particularly demanding and tends to put all emails into spam if both domain names are not similar.

Besides, if you do not customize your own sender domain name, some messaging services like Gmail or Outlook will notify your recipients what the real domain is, as it does not correspond to the domain name used in the sender's email address

Outlook :


Gmail :


Creating your own domain name will make information on Mailify servers disappear (example: mailify4.net) which will result in a better deliverabilility of your messages.


To do so, you have to let Mailify servers set up authentication norms in your domain changing the DNS settings.

This is meant to authorize Mailify servers to send emails using your domain name.

The domain you will set up must be similar to what you plan to be using as a FROM address for your campaigns. For instance, if you want to send emails from news@mydomain.com, you should change the DNS setups for www.mydomain.com.You will have to get access to your domain’s DNS records and contact your provider.

You have to add TXT records to the DNS that make it possible to authenticate your emails with DKIM, SPF/SENDER ID norms which are authentication standards most messaging services use.

Set up DKIM



The DKIM technology works with a cryptographic signature. This guarantees that Mailify servers are authorized to send emails using your domain name.

This is the TXT record DKIM you have to include (careful, this record should not include a new line):

Name of TXT
mta0._domainkey.xxx.
xxx corresponds to your domain’s name.
Example: mta0._domainkey.mydomain.com

Value of TXT
k=rsa;p=MIGfMA0GCSqGSIb3DQEBAQUAA4GNADCBiQKBgQDm8LOXQhq/UV16zgXP/qVqwtwNdiRLGVXWdQeLsOLSC6vAnib0wWFjXq2391OwtOmLjVut1l1U8WrQZQGNXiB3wANyN86tQOs9ER2WaMXBxpqqNRU/vd498PwjWXi47Zn+uWXf2tbH2Qd41OxROvplBgrHTm5dHfG60eflSpTIdQIDAQAB

Set up SPF



The SPF record lists all servers that are authorized to send emails using your domain name.

This is the SPF TXT record you have to include:

Name of TXT
yourdomain.com

Value of TXT
v=spf1 include:spf2.sbr-master.net

Careful, in case you already have your own SPF, you just have to add: include:spf2.sbr-master.net to the record.
Example: v=spf1include:spf.dominio.com include:spf2.sbr-master.net ~all


Step 2: Set up the personalization of your behavioral tracking URLs with your own domain name



When you enable the tracking feature in the campaign’s settings to get statistics on clicks, Mailify replaces the links in your messages with links that are sent to a statistics server. This one memorizes the clicks and redirects the reader to your own link you had reported in Mailify.
All the links included in your message (example: www.mydomain.com/page.html) will be replaced with tracking links by default (example: eye.sbt02.com/w//289/24295-14/D5Fcoi05D0Wfb3NHkPzQPA). The images from your message you will save on Mailify’s Cloud will have a similar URL format to that of your links.

These default links used for behavioral tracking purposes do not correspond to your company name or your operations and will be used by all Mailify users. These URLS might seem suspicious to your readers but also to some anti-spam services.

Tracking URLS we allocate by default in Mailify use various in-house domain names that all Mailify clients share. Using a personalized domain name will help you protect your reputation as a sender as it will not be shared with other users.
To do so, you have to define CNAME records with the DNS settings.

You have to set two sub-domains from your main domain name, one for the links, another one for images, and then create a CNAME record for each sub-domain that sends to behavioral tracking servers in Mailify.
To do so, add two TXT records in CNAME DNS.

Links
Create the following sub-domain:
link.mydomain.com

and save the following CNAME:
link.customizedurl.com.
Some hosting service providers do not accept the ‘.’ (dot) at the end of a CNAME record. If this is the case, delete the final dot.


For pictures
Create the following sub-domain:
img.mydomain.com
and record the following CNAME:
img.customizedurl.com.
Some hosting service providers do not accept the ‘.’ (dot) at the end of a CNAME record. If this is the case, remove the final dot.


Once information has been set, all tracking URLS Mailify includes into your message will show your domain name.
CAREFUL: updates on DNS may take a few hours before being live. In case you do not see any change instantly, you have to wait for a few hours and check again.

To set up DNS records with your provider, you can check these DNS setup guides as the main domain name providers are listed below:

Godaddy
Hostgator
Bluehost
Rackspace


If your domain is registered with 1&1, it will not be possible to add TXT records in the DNS of such provider.

Step 3: Define your domain with Mailify



Go to Mailify Settings, click ‘Domains’ and then ‘Add a new domain’

Then click the button:

Then, fill in required boxes and report the 'Sender' domain name on which you have added SPF and DKIM records and sub-domains 'Tracking' link.yourdomain.com and 'Images' img.yourdomain.com for which you have added CNAME records.


Click ‘Save’. Mailify will run tests so as to check your settings are correct. In case they are not, an error message will appear.
CAREFUL: updates on DNS may take a few hours before being live. In case you do not see any change instantly, you have to wait for a few hours and check again.

If you are sure you have done everything right with DNS but still read an error message 48 hours later, we recommend to create a support ticket.

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