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What is it?

Informative email

The informative email, also called informational email, is an email whose purpose is to help your audience to learn more about your company and/or your brand. It is therefore, by definition, an email meant to inform your prospects and customers, and not to drive them towards your conversion goals (for example, buy your products or take advantage of a promotion).

Informative email should be an integral part of your marketing strategy. By regularly sharing relevant and high-value content for your targets, you will leave a positive impression in their minds and increase their trust in your brand.

Here are the steps to follow to write a good informative email:

Write a clear and precise subject line

Get straight to the point about the information

Strive for transparent and honest information

Always present the information in a positive way (so that your image is not damaged)

Never mix the main information with other topics

Other types of emails