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What are the new opt-in and opt-out rules under the GDPR?

Currently the GDPR does not question the rules in this area which are governed by another regulation. However, that regulation is currently under debate (E-privacy Regulation), so the rules may change in the future.

The GDPR reinforces the need for consent. You must therefore review your recipient databases again. With the GDPR, valid proof of consent is required.




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