Behavioral tracking: what is the activity report?

The activity report is a real-time behavioral tracking tool. It displays in chronological order the behavioral events related to the sending of your email and sms campaigns (openings, clicks, bounces, responses, etc.). You can thus visualize in an almost immediate way the activity of all the recipients of your account for all your campaigns sent from Mailify.

How to access the activity report?

You will be able to access your activity report at any time from the menu on the top right corner of your Mailify account.

The activity report is composed of two tabs:

• An activity report tab that displays the history of all your contacts' behavioral events related to all campaigns sent from your account.
• A "Contact Sheet" tab gives you an overview of the activity of a single contact by filtering the activity report on his email address or his phone number.

In this section we will describe only the activity report.

You can find more information about the contact sheet in this dedicated section of the help center.

The events in the activity report are listed in chronological order from most recent to oldest.

You can refine the selection of the displayed events by using the filters available on the top left and in the right menu. You can find more information about the filters in the dedicated section further down this page.

If you have not yet sent any campaigns during the selected period, the activity report will suggest you to select another period or to change the selected filters.

What kind of behavioral events are visible in the activity report?

The activity report offers a precise, linear and chronological overview of the past behavioral events related to the email and SMS campaigns you sent.

NB: Each user only sees the events related to the resources (campaigns) to which he has access to.

List of events available in the activity report

Below are the different types of behavioral events listed in the activity report:

• Reception of an email or SMS campaign
• Email or SMS campaign opening
• Click on a link in an email or SMS campaign
• Reply to an SMS campaign
• Unsubscription after receiving an email or SMS campaign
• Complaint after receiving an email or SMS campaign
• Address or phone number classified as bounce after sending an email or SMS campaign

About opens and clicks

As you may have noticed in your campaign statistics, Mailify makes a difference between "Openers" and "Opens", and "Clickers" and "Clicks". Indeed, it is quite possible that a contact opens several times your campaign, or that he clicks several times on your campaign.

On the activity report as well as on the contact sheet, only the most relevant elements will be presented to you in the activity report, i.e. the first opening of your contact on a given campaign, and the first click of your contact on each link of this campaign.

Thus, if a contact opens your campaign several times, or if he clicks several times on the same link of your campaign, only one event will be displayed in your activity report and on the contact's sheet.
However, if you wish to have a detailed overview of these events, you can see the number of clicks and openings per contact in the "Behavioral tracking" section of your campaign statistics.

How to see the details of the events?

When you click on an event, you can access the statistics of the related campaign and/or see the details of some events.

Detail of a "reception" event

By clicking on a "reception" event, you will have access to the statistics of the related campaign by clicking on the button "See the statistics of the campaign".

Detail of an opening

By clicking on an "opening" event, you will have access to the following additional information:

• Type of device used to read the campaign (computer, mobile, tablet, etc..)
• E-mail client used (webmail, outlook, etc...)
• Reading time

You will have access to the statistics of the related campaign by clicking on the button "See the statistics of the campaign".

Detail of a click

By clicking on a "click" event, you will have access to the following additional information:

• URL of the link that was clicked
• Type of device from which the link was clicked (computer, mobile, tablet, etc..)

You will have access to the statistics of the related campaign by clicking on the button "See the statistics of the campaign".

Details of an unsubscription

By clicking on an "unsubscribe" event, you will have access to the following additional information:

• Type of device from which the contact unsubscribed (computer, mobile, tablet, etc..)

You will have access to the statistics of the related campaign by clicking on the button "See the statistics of the campaign".

Detail of a reply

By clicking on a "reply" event, you will have access to the statistics of the related campaign by clicking on the button "See the statistics of the campaign".

Detail of a bounce

By clicking on a "Bounce" event, you will have access to the statistics of the related campaign by clicking on the button "See the campaign statistics".

Details of a complaint

By clicking on a "complaint" event, you will have access to the statistics of the related campaign by clicking on the button "See the statistics of the campaign".

How to refine the display of the events listed in the activity report?

By default, all events related to all your contacts, across all campaigns, are listed in the activity report. You can refine the activity report display by using the menu on the top left of the page to filter the activity report by time period and/or by using the menu on the right of the page to filter the activity report by channel, by campaigns, by tags, by links in your campaigns or by event type.

Finally, you can refine the activity report by filtering on a single email address by clicking on it from the activity report or from a contact list. In this case, you will be redirected to the related contact sheet.

Let's have a closer look at each type of available filter.

Filter by period

You can refine the event history by selecting a time period. Only events that took place during this period will be displayed in the activity report.

To do so, a date picker, at the top left of your screen, allows you to choose the period of your choice.

There are several predefined choices available. You can also choose a personalized period and define yourself the start and end dates. By default, Mailify displays the events that took place over the last 30 days.

Filter by channel

Available in the menu on the right of the activity report, this filter allows you to display only the events related to one type of campaign (email or SMS).

Select the channel of your choice to display only the events from the chosen campaign type.

Filter by campaign

This filter allows you to display only the events from one or more campaigns.

Select the campaign(s) of your choice by checking the corresponding box(es) to display only the events from this selection of campaigns.

Filter by tags

As a reminder, Mailify allows you to assign tags to each of your campaigns to classify them according to a topic or category defined by you. Each campaign will thus be more easily identifiable. The tags allow, among other things, to filter the global statistics and the behavioral events of the activity report by tag.

Thus, in the activity report, you can select one or several tags to display only the behavioral events that took place on the campaigns that are associated to the selected tags. This allows you to refine by type of campaign by selecting the tags created by default by Mailify ("Email", "SMS" or "Automatic") or the tags that you have created yourself (in the example below "Automotive", "Black Friday", etc...)

Filter by links

This filter allows you to display only the clicks made on a link or a selection of links.

Select the link(s) of your choice by checking the corresponding box to display only the clicks made on these links.

Filter by event type

This filter allows you to select a single event type or a selection of several behavioral event types to be displayed in the activity report.

Select the event(s) of your choice by checking the corresponding box to display only the events of your choice. For example, you can choose to display only opens and clicks or only unsubscribes, complaints and bounces.

Filter by email address (contact sheet)

To see the activity of a single contact, you have several options:

• Click on the contact's email address in the activity report. You will be redirected to the contact's sheet to see only the events related to this contact.
• Go to the "Contact Sheet" tab and enter the contact's email address in the search field, then press enter. Click on the desired email address in the list that appears. After a few seconds, the activity report of this specific contact will be displayed on the screen.
• Go to a list of contacts and click on the email address of a contact. You will be redirected to the contact's sheet to see the events related to this contact.

You will find more information on the contact sheet in the dedicated section of the help center.

The activity report will help you and your team to visualize the activity generated by your campaigns in an intelligible way and will help you to measure the performance of your campaigns.