RGPD

Your choices about cookies on this site

We use cookies to personalize our content and advertisements, measure the effectiveness of our ads and provide a safer experience. By browsing our website, you accept the use of cookies to collect information on and outside Mailify. To learn more, consult our Cookie Policy or go to your cookie preferences to manage your settings.

done Your address has been saved
close
error_outline Email invalid
close

How is the opening of an email detected?

The opening rate of a campaign is calculated based on an invisible pixel/picture within the email. It is invisible because it merges with the background color of the message.

A pixel works in the same way as a cookie on a webpage. Whenever a recipient opens an HTML message, as soon as pictures are downloaded, so is that pixel. It sends a request to the emailing server and this piece of information is recorded as an opening of an email.

For this reason, we recommend that you include a mixture of text and images in your message so that when the recipient opens your email, the pixel downloads along with the images in your message. This means that the opening is detected.

Make an appointment with a consultant

Let's talk about:

- your marketing challenges

- the features you need

- the level of support you expect

Free trial