How do I set up an opt-out link?

The opt-out link in your emails is required by law, and allows your recipients to unsubscribe from receiving your emails. Therefore, it is vital that you correctly configure the link by following the instructions below.

How to insert an opt-out link:

If you have created your email from scratch, or used an HTML document to create it, you need to insert an opt-out link. To do this, follow these steps:

1. Once inside your campaign, click on the module in which you would like your link to appear and write a phrase such as "If you no longer wish to recieve these emails, unsubscribe here."
2. Select the phrase you have written and right click it. Then select the option "Insert an opt-out link".
3. Next, click on "settings" and select "to a predefined template". Here, you can change the theme of your opt-out link and customize the appearance of the page that confirms the customer has unsubscribed. Fill in your email address (this can be useful if someone accidentally clicks the link and wants to re-subscribe) and click OK.

How to configure an opt-out link:

If you already have your opt-out link phrase written, follow these steps to complete the set up:

1. Select your opt-out link phrase and right click it. Choose the option "Edit the link".
2. Click on "settings" and select "to a predefined template". Here, you can change the theme of your opt-out link and customize the appearance of the page that confirms the customer has unsubscribed. Fill in your email address (this can be useful if someone accidentally clicks the link and wants to re-subscribe) and click OK.

How to personalize the unsubscription confirmation page.

When you are in the settings of your opt-out link, you will see many options to change the appearance of the unsubscription page. For example, if you select the box "With request for confirmation", this allows you to ask for a second confirmation that the recipient wants to unsubscribe.

It is also possible to change the colours of this page using the options in the drop-down menu.