If there’s one marketing guru whose example you should follow it’s Apple Inc. The tech giant has built its marketing strategy on simplicity, strong brand identity, and excellent customer experience.
Here’s how you can apply Apple lessons to your email marketing campaign:
Keep it simple
Sleek and simple design and understated ads are some of Apple’s most recognisable marketing tools. The no-nonsense approach that puts focus on the product is evident in all of Apple’s marketing campaigns. The company keeps its marketing message straightforward and lets the products speak for themselves.
To use simplicity to your advantage, clean up your marketing campaigns and leave out any distracting noises or overwhelming graphics. Keep the content to the bare minimum and let the stripped-down design convey the message to your audience.
Use product placements
Finding a skilful way to use product placements to draw in customers is an excellent alternative to the traditional ads that can come across as too “salesy”. This form of embedded marketing is especially useful for harnessing the immense power of influencers and reaching your target audience through the all-mighty social media.
Take a leaf out of Apple’s book and get influencers to place your product and share it on their social media sites like Instagram and Snapchat. This is a great way to plant the seeds that will eventually help you grow your leads and increase conversion rates.
Get more reviews
As a company with the largest cult following in the world, Apple knows all about getting reviews from their customers and using them as part of their marketing strategy. What’s great about this marketing tool is that it’s a lot easier to use then you might think. All you need to do to get more reviews is give out a free trial or a sample in exchange for a testimonial or a review that appears on social media or a review website.
Keep in mind that reviews should look natural and genuine so make sure that each testimonial has the person’s name and image or avatar. If it’s a B2B relationship, don’t forget to add a link back to their website for further credibility.
Avoid price wars
You’ve probably noticed that Apple never gets involved in price wars with their competitors. No matter where you go in the world, the prices of Apple products are pretty much consistent. Instead of slashing their prices to stay on top in the competitive market, Apple is focused on showing their customers why their products are worth more.
While engaging in a price war may give you an instant financial benefit, it simply doesn’t pay off in the long run. So keep your eye on the big picture and follow Apple’s example: develop unique products, offer the best possible customer experience, and always make sure that your customers feel the higher price they’re paying for your products is more than worth it.
Stand for something
It’s 2019 and brands that don’t stand for anything run the risk of being ignored and forgotten. These days, customers don’t just care about the products you sell or the services you offer; they also want your business to have a purpose and take a clear stand on important social issues.
This doesn’t mean you should take a strong political stance or get involved in controversial issues, but you do need to find something to support, be it education, inclusivity, or environmental protection.
It’s hugely important to show your audience that you can be trusted and counted on to deliver what you stand for. This means that your brand needs to have a unified look that will translate your stance across all channels.